September 3, 2009

Disney Acquires Marvel!

This is probably the most shocking news in comics in a few years. Even I got surprised, in a "OMG What the hell just happened?! I just shit my pants!" way.

I saw the news announcement on Comic Book Resources, a comic book related site. Here's the official announcement.


Official Press Release
Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters
BURBANK, Calif. & NEW YORK, Aug 31, 2009 (BUSINESS WIRE) -- --Acquisition highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value
Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (DIS) has agreed to acquire Marvel Entertainment, Inc. (MVL) in a stock and cash transaction, the companies announced today.
Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.
Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion.
"This transaction combines Marvel's strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney's creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories," said Robert A. Iger, President and Chief Executive Officer of The Walt Disney Company. "Ike Perlmutter and his team have done an impressive job of nurturing these properties and have created significant value. We are pleased to bring this talent and these great assets to Disney."
"We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.
"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel's Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel's properties.
The Boards of Directors of Disney and Marvel have each approved the transaction, which is subject to clearance under the Hart-Scott-Rodino Antitrust Improvements Act, certain non-United States merger control regulations, effectiveness of a registration statement with respect to Disney shares issued in the transaction and other customary closing conditions. The agreement will require the approval of Marvel shareholders. Marvel was advised on the transaction by BofA Merrill Lynch.
At first I got a disappointed about this deal. Marvel and Disney - I see no connection at all. Would Disney tone down Marvel's books to make it more kid-friendly? After doing some research, I found out that Disney owns a lot of companies already - including Miramax that released the movie Kill Bill. So I guess I shouldn't worry that much about it.

However, I heard that Disney does little publishing. But I hope Marvel doesn't cut out books because of that.

Anyway, I'd like to congratulate Marvel and Disney for the deal. :)

To end this post, here something interesting that pokes fun at the deal.

3 comments:

  1. Disney deserves a break. They do quality movies now. They are so over the kiddie themes. Time to take things into another level.

    They did it with Pirates of the Carribean <3

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  2. I don't know what to think of this. At first I had the same reaction, although I more of gassed than shitted.

    ... Anyway, after more thinking and consideration, I think this is not that bad a deal. Disney is one of the top entertainment companies nowadays, so I suppose it's good Marvel is now part of it.

    I still can't wrap my head around the Disney - Marvel concept. It's like Miss Venezuela being married to Borat or something...

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  3. I don't know if this will be a good idea or not.

    I'll just have to see

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